Location: Brooklyn, NY
Why are the Chicago Cubs your favorite baseball team?
I get asked this question a lot because I’ve never lived in or near Chicago.
Last year I wrote a blog post about it – http://bit.ly/do17Tq. The short
answer is that when I was 7 years old I joined a tee ball league and decided
I wanted to be on the team named the Cubs. That season (1986) I started
following the Chicago Cubs and fell in love with Sandberg because I wanted
to play 2B. From then on I was sucked in. And oh yeah, my Cubs team won the
tee ball World Series. I had no idea what I was in for.
Favorite memory watching the Cubs play in New York City:
Unfortunately, most of the Cubs games I’ve been to at Shea or Citi Field,
the Cubs have lost, so I don’t have great memories of them. Hoping to change
that this week when the Cubs visit Citi. Watching Jason Marquis hit a grand
slam against the Mets two years ago was pretty awesome, though.
Favorite current Cub:
All-time Favorite Cub:
Your dream starting Chicago Cub line up for 2010 would be?
Do you mean of current Cubs or fantasy players? I guess I’ll go with
current. It’s not too different but I do like Fukudome batting #1 and
Theriot #2. Fukudome is a little more patient at the plate and has a higher OBP. I wouldn’t even mind maybe switching Fontenot & Theriot. If Sori and Soto regain their power this year and can be consistent, can you imagine how
dangerous that 3-7 could be?
How would you celebrate a Cubs championship?
I would have to be at Wrigley with my fiance and all the amazing Cubs fans
I’ve met through Twitter. I’d love to spend the whole week after in Chicago,
celebrating at bars in Wrigleyville every night and just soaking up the
scene of so many Cubs fans so happy in one place.
Most feared opposing batter?
Hate to say it, but Pujols.
Most feared opposing pitcher?
Mariano Rivera. I wouldn’t want the Cubs to be facing him down 1 with three
outs left in Game 6 of the World Series. Then again, I’d love for the Cubs
to be facing him down 1 with three outs left in Game 6 of the World Series.
You can either sing “Take me out to the Ballgame” during the seventh inning
stretch or call a half inning on WGN. Which would you rather do and why?
Call a half inning. I’d love to hear Santo say “Gee whiz” in person. And I
think I can yell louder than Judd Sirrott.
The Cubs cease to exist tomorrow. Do you still follow baseball and if so,
who do you root for?
Oh geez. Hasn’t my life in baseball been hard enough? Of course I would
still follow baseball. I love the sport. I would probably root for the
Dodgers. I grew up in LA, but never wanted to be a Dodgers fan. I’ve always
had the need to go against the grain – never root for the hometown teams.
But now that I live in Brooklyn, I feel more connected to the Dodgers. I
always root for them, except when they play the Cubs.
One thing you would change about Wrigley Field?
I’ve only been to Wrigley twice, so I don’t have a lot of complaints. Maybe
Goose Island Honkers Ale available from the beer vendors in the stands?
What is your impression of NY baseball fans and what is it like to be a Cubs
fan living in Brooklyn, NY?
New York is a baseball town. Sure, we have basketball and football fans but
this city lives and breathes baseball and its fans are just as passionate as
Cubs fans. I’m not a Yankees fan, but I do have great respect for Yankees
fans because they are so passionate about the team. I also love that there’s
such a large representation of fans of other teams here. I frequently see
and meet people who are fans of teams from outside NY.
As a Cubs fan here, the only thing that’s hard is that I don’t get to watch
most games on TV and that I can’t really share the experience of Cubs highs
and lows with many other people. That’s why I love tweeting during games
with Cubs fans on Twitter – even if I’m just watching on Gameday or
listening on MLB At Bat’s Audio of WGN, I get to experience the game with
One thing you would change about the game of baseball?
I have two things I would change:
1) I hate the rule of being able to take first on a strikeout when the ball
gets away from the catcher. A K is a K. I don’t care if it favors the Cubs
or anyone else. I hate the rule.
2) I’d like to see managers be able to have one challenge per game on close
calls — whether a tag at a base or a ball/strike call — as coaches in
football have. I find it frustrating when a manager runs out on the field to
challenge a call but it’s meaningless. They’re not going to change the call,
and the manager is likely to get tossed. It’s just to support the player.
Let’s make it meaningful and use instant replay. And if the manager has only
one challenge then he’ll be sure to use it on something that could be
The NBA logo is said to be based on Jerry West. Which former Chicago Cub
silhouette do you think the team would base a similar logo for the franchise
on if they were to to do so? (Aside from Mr. Cub that is).
C’mon, it HAS to be Mr. Cub. No excuses.
Fine, fine. Well, since this interview is about MY experience of the Cubs
I’d say Ryno – he represents The Cub of all Cubs to me since I’ve been a
You’re having dinner in the Cubs clubhouse and can invite any four Cubs,
living or dead. Who would you invite and why?
Lee – favorite current Cub
Sandberg – favorite all-time Cub
Dawson – second favorite all-time Cub
Mark DeRosa – I know you’re laughing, especially since he’s no longer on the
Cubs. But I just absolutely loved him when he was with the Cubs. He just
plays the game the right way and I thought he was such a great addition to
the team. Always did what he needed to to help the team. Also, we went to
the same college — he graduated just before I did — and I think I could
just chat with him easily.
Do you believe the Cubs are cursed? Yes or no and why?
No, of course not. But I do believe that there is a psychology of losing
that affects the organization, players and fans that is very real and
contributes to their collapses when they are on the cusp. I think for any
other team, a 2003 Game 6 would be upsetting but not crippling. For the Cubs
and their fans, because of our history, it was crippling.
You are the head of programming at a major network and you are casting six
different, existing reality shows. Which shows do you cast Fukudome,
Dempster, Zambrano, Piniella, Hendry and Tom Ricketts in, individually and
Fukudome – American Idol. For the irony?
Dempster – Dancing with the Stars. I have no idea if Demp can dance but I
hink he’d be hilarious on it.
Z – Kathy Griffin: My Life on the D List. For the pure hilarity. But being a
fan of Kathy’s I know that she’s someone who got where she is because she
never passed up any opportunity and clawed her way through everything. I
feel like sometimes Zambrano thinks he doesn’t have to work as hard because
he’s already at the top. He could learn a few lessons from Kathy.
Lou – Survivor. If he can survive a Cubs season, he can survive anything.
Have to get back to you on Hendry and Ricketts. Drawing a blank.
The Cubs have just won the World Series and you have been given the
assignment of writing the lead story, covering this moment in baseball
history. Come up with 5 of the most creative headlines you can to kick off
Curse Reversed! CUBS WIN IT ALL!
Take THAT, Billy Goat! Cubs Beat White Sox to Win 2010 Pennant!
No, it’s Not April Fools Day: The Chicago Cubs are World Series Champs!
Cubs Win World Series Behind MVP Lee’s Four Grand Slams.
Cubs Win! Lou Tweets: “Look, We Did It.”
You have a blog of your own, EdgeofBrooklyn.com…what
is it that you find most rewarding about blogging?
I don’t have a single focus for my blog, but try to write about topics that
excite me. I like being able to share my ideas and opinions about media,
technology, sports, marketing, beer — whatever it is that is the driving
force behind my energy at a given moment.
You are hired to run the social media/marketing department for the Chicago
Cubs. You are asked to create a cool application that Cubs fans can use to
enhance their experience as Cubs fans. What would your application be and
As someone who currently works in social media marketing, this would be
truly a dream come true for me. I would have to put a lot of thought into a
new app, but something that I’ve been talking about lately which I think
could really enhance the fan experience is the current application
Foursquare. I would partner with Foursquare to develop custom badges and
other rewards for check-ins at Wrigley and Cubs fan events. I joked on
Twitter recently with a tweet: “Chicago Cubs partner with Foursquare to
offer It’s Gonna Happen badge for check-ins at Wrigley Field”. It was a joke
but I could actually see it working. I see Foursquare not just as an app for
saying where you are just to earn random badges, but actually to enhance
experiences that bring people together and foster their common passions. The
possibilities are endless for sports teams. It would also allow the Cubs
organization to get more involved with fans in other cities – not just those
who go to Wrigley Field. There could be badges for Tweetups, road games,
Wrigleyville bars, etc.
You are living a real life version of the Cameron Diaz film “The Box”. If
you push the button inside the box, two things will happen. One, the Cubs
will win the World Series in your lifetime. Two, someone you don’t know
will die. Do you push the button?
No. The Cubs winning the World Series isn’t worth the guilt of knowing that
I would cause someone’s death. And as superstitious as I am about feeling
that if I don’t wear a certain shirt or hat during a game, the Cubs won’t
win, I know in the back of my mind that the Cubs should be able to win
without my help.
You’re hired to run the Cubs 2010 public relations campaign. You can use
any slogan, player, etc that you want to. What is your advertising
campaign/slogan for the 2010 season?
2009 Was Aaron Miles’ Fault.
To be honest, though, I actually really love the idea behind this year’s
“It’s a Way of Life” campaign. If I were working on that campaign this year
I wouldn’t just do a single contest for fans to say what makes them devout
Cubs fans. I would make it a season-long highlight of the true fan
experience where the Cubs featured fan perspectives, tweets, blogs,
podcasts, videos and photos on cubs.com and on live broadcasts. Carrie
Muskat could interview Cubs fans for her blog once a week or allow Cubs fans
to guest-write a blog. Just from knowing all the Cubs fans on Twitter and
the amazing group of bloggers and live-game tweeters, I feel that the
possibilities are endless for the Cubs to truly connect with Cubs fans and
use that in their marketing.
Finally, what are your expectations of the Cubs for the 2010 baseball
Like every season, I expect them to work their ***** off with the goal of
winning it all. Nothing more, nothing less. I don’t want to hear Big Z say
he’s been lazy with his workouts or Soriano say he took his eye off the ball
because he was thinking of the wall behind him. I just want them to do
everything they can to win each and every game.